Skills, results, and how I got here
Seven years between communication, culture and customer-facing work, most recently in B2B SaaS marketing.
Supporting marketing and sales alignment for an intelligent document processing product.
- Website copy
- LinkedIn content
- Email campaigns
- Sales outreach messaging
- Planning, creating, and publishing social media content
- Maintaining and developing web content
- Community management, interacting with users
- Editorial work and topic research
- Supported exhibitions and events
- Museum education and tours
- Research and documentation of historical materials
- Writing for exhibition catalogues and press releases
- Resolved customer inquiries
- Analyzed data to support decision-making
- Developed internal and external communication materials
A notebook-mailing campaign across email, LinkedIn, and direct outreach that measurably outperformed a prior AI-personality campaign in resonance. A case study in when authentic tone beats a clever concept.
End-to-end coordination of a major logistics trade show presence: speaker logistics, on-site content, and post-event follow-up, run single-handedly.
When I’m not writing your copy
Four things that use the same muscle as good copy.
Good paper, better pens.
I own more fountain pens than a person with normal handwriting has any business owning. Probably where the sentence-obsession started.
Measurements are a first draft.
I edit recipes the way I edit copy: cut what's not pulling weight, taste-test, ship it. The kitchen has a surprisingly high revision rate.
I write the questions, not just answer them.
Turns out writing a trivia question tight enough that no one can argue with the answer uses the exact same muscle as writing good copy.
Studio cat since February 2026.
A black cat who supervises most drafts from the windowsill. She's also half the reason the studio is called Black Cat Crossing: a black cat crossing your path is the moment you stop and notice something, which is what marketing should do. In Ireland it is taken as good luck. I'll have the Irish version.