Patricia L.
Leipzig, Germany

Patricia Labanauskas

Marketing & Content at a tech SaaS company
Patricia Labanauskas
About

Clear, not loud.

I study Global British Studies at the University of Leipzig and work as a working student in marketing at a logistics-tech SaaS company. That mix of theory and practice shapes how I approach communication: analytical, but never dry.

My background in English Studies and Philosophy taught me to question language, not just use it — what does a text actually say, and what does it leave out? In practice, that shows up as sharper headlines, clearer messaging, and a better ear for tone.

I'm especially interested in where communication meets technology — how AI is changing the way companies speak to the world, and how to explain complex technology without oversimplifying it.

"Good content doesn't have to be loud. It has to be clear."
Experience

Where I've worked

Seven years of moving between communication, culture, and customer-facing work — most recently in B2B SaaS marketing.

Aug 2026 — Present
Marketing Sales Associate
Logistics-tech SaaS company · Leipzig

Supporting marketing and sales alignment for an intelligent document processing product.

Feb 2026 — Present
Content & Social Media Manager
Logistics-tech SaaS company · Leipzig

Website copy, LinkedIn content, email campaigns, and sales outreach messaging.

Sep 2024 — Jan 2026
Content & Community Manager
Markets Inside Media GmbH (Smartbroker Holding) · Leipzig
  • Planning, creating, and publishing social media content
  • Maintaining and developing web content
  • Community management, interacting with users
  • Editorial work and topic research
Feb 2024 — Mar 2024
Culture Manager
Zeitgeschichtliches Forum Leipzig

Supported exhibitions and events, museum education and tours, research and documentation of historical materials, and writing for exhibition catalogues and press releases.

Feb 2023 — Mar 2024
Communications Project Coordinator
Lidl in Deutschland · Leipzig

Resolved customer inquiries, analyzed data to support decision-making, and developed internal and external communication materials.

Skills

What I'm good at

Top-rated on LinkedIn for these three — plus the practical toolkit underneath.

Self-direction
Communication
Analytical skills
Writing & content
Copywriting Content writing Editing & proofreading Blog writing Email copywriting
Marketing
B2B marketing LinkedIn / social content SEO writing Marketing strategy
Writing & editing tools
Google Workspace Microsoft Office Grammarly Notion
AI writing assistants
Claude
SEO & analytics
Google Analytics Google Search Console Ahrefs SEMrush Yoast SEO
Design & visual content
Adobe Creative Cloud Canva
Marketing & CRM
HubSpot LinkedIn Campaign Manager
Project & team tools
Slack Asana
Off the page

When I'm not writing your copy

(hover to flip — I promise it's more fun than a LinkedIn bio)

✒️
Literary stationery

Good paper, better pens.

I own more fountain pens than a person with normal handwriting has any business owning. Probably where the sentence-obsession started.

🍪
Baking

Measurements are a first draft.

I edit recipes the way I edit copy — cut what's not pulling weight, taste-test, ship it. The kitchen has a surprisingly high revision rate.

🎤
Pub quizzes

I write the questions, not just answer them.

Turns out writing a trivia question tight enough that no one can argue with the answer uses the exact same muscle as writing good copy.

Let's work together

Freelance copywriting, content, and editing — alongside my marketing work in logistics tech.

Email me

Or send a project request directly

Impressum

Patricia Labanauskas
Cross House
Knock North
Cross, Co. Mayo
F12 T6W8, Ireland

Contact: patricia.laba@gmail.com

Responsible for content per § 55 Abs. 2 RStV: Patricia Labanauskas, address as above.