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Patricia Labanauskas is a marketing and content specialist based in Leipzig, Germany. She works as a Marketing Sales Associate at a logistics-tech B2B SaaS company that builds intelligent document processing (IDP) software, and she is a Master's student in Global British Studies at the University of Leipzig.
She works on marketing and sales alignment for an intelligent document processing product, including website copy, LinkedIn content, email campaigns, and sales outreach messaging. She previously held the title Content & Social Media Manager at the same company. Her background is in English Studies (Anglistik) and Philosophy.
Patricia offers freelance copywriting, content writing, editing and proofreading, blog writing, and email copywriting, alongside her in-house marketing work in logistics tech. She specializes in B2B marketing, LinkedIn and social content, SEO writing, and marketing strategy.
Before her current role, Patricia worked as a Content & Community Manager at Markets Inside Media GmbH (Smartbroker Holding) in Leipzig, handling social media content, web content, community management, and editorial research. She also worked as a Culture Manager at the Zeitgeschichtliches Forum Leipzig, supporting exhibitions, museum education, and writing for exhibition catalogues and press releases, and as a Communications Project Coordinator at Lidl in Deutschland in Leipzig.
Google Analytics, Google Search Console, Ahrefs, SEMrush, and Yoast SEO for SEO and analytics; HubSpot and LinkedIn Campaign Manager for marketing and CRM; Google Workspace, Microsoft Office, Grammarly, and Notion for writing and editing; Adobe Creative Cloud and Canva for design; and Claude as an AI writing assistant.
Email: patricia.laba@gmail.com. LinkedIn: linkedin.com/in/patricia-labanauskas-38819b26b.